NJDOH Booster Campaign Pitch

CHALLENGE:  
An Ad Agency needed to pitch the NJ Dept of Health for an upcoming Vaccine Booster public education campaign.

SOLUTION:  
The copywriter wrote an alternative slogan "Go Boost Yourself!" I created this stand-alone ad by editing the famous "Rosie the Riveter" WWII propaganda poster. Using Photoshop, I pulled up her sleeve and added a band-aid, making a simple yet memorable piece.