Freescale - The Great Wall

CHALLENGE:  The client asks "Can you build us the Great Wall of China (in a 40k ad)?" Freescale was expanding into the Chinese market and their current ad campaign featured B&W images of their chips.

SOLUTION:   We created ads featuring their tiny chips building great things. Animating this was very challenging for me. I started with an extreme close-up, then zoomed out while panning to reveal the entire wall image.

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